- Super League games could have live coverage with video referees under Sky Sports’ proposal.
- Rugby League Commercial intends to extend its agreement with Sky Sports until 2026.
- The potential new deal would feature global broadcast coverage and video referees for all matches.
- A free-to-air window and Channel 4’s involvement are expected to continue.
- Despite the competition, Sky Sports secured the broadcasting rights with a £20 million per year deal.
Expanded Rugby League Coverage
Sky Sports’ proposal aims to provide live coverage of all Super League games with video referees, potentially transforming the viewing experience.
Extended Broadcast Agreement
Rugby League Commercial plans to extend its partnership with Sky Sports for another three years until 2026. This extension is being negotiated during a 30-day exclusivity period.
Wider Video Referee Implementation
Video referees are only present in televised matches shown on Sky, Channel 4, and OurLeague stream. The new deal would introduce video referees in all games.
Television and Streaming
Sky broadcasts two games weekly, while Channel 4 airs 10 matches per season. The Channel 4 free-to-air deal is set to conclude this season. Additionally, sporadic matches are available on pay-per-view through the OurLeague platform.
Sky’s Long-standing Association
Since its inception in 1996, Sky has maintained a lasting partnership with the league. This history favored Sky in the bidding process.
Sky’s Victory Over Competitors
Despite competition from TNT Sports (formerly BT Sports) and DAZN, Sky Sports emerged as the chosen broadcaster. A £20 million per year deal was secured, beating out TNT Sports’ £25 million per year offer.
Rugby League’s Expansive TV Deal
Super League clubs approved a new TV deal with Sky Sports. RL Commercial and IMG collaborated in the negotiations. The proposed contract, if finalized, would cover the live broadcasting of all Super League matches worldwide. Video referees would officiate every game.
Continued Free-to-Air Access
The proposed deal also maintains a free-to-air broadcasting window. Channel 4’s role, which included showing 10 matches this season, is likely to persist.
Decisive Factors in Choosing Sky
Stakeholders in RL Commercial, IMG, and Super League (Europe) Shareholders opted for Sky Sports due to its perceived best deal. The proposed partnership extends for three more years, encompassing the 30th anniversary of Super League’s launch in 1996.
