- KBC secures free-to-air rights for the Africa Cup of Nations 2023.
- The government expresses support for KBC as a premium brand in broadcasting.
- KBC unveils a diverse sports calendar, including major football events.
- Africa Cup of Nations 2023 is to be hosted in six world-class stadiums across five cities.
- StarTimes secures broadcasting rights, complementing KBC’s free-to-air coverage.
- KBC commits to airing 52 matches on TV and radio platforms, emphasizing diverse and high-quality content.
Kenya Broadcasting Cooperation (KBC) Takes Center Stage
In a significant move, Kenya Broadcasting Cooperation (KBC) has successfully acquired the free-to-air rights for the 34th edition of the Africa Cup of Nations, set to kick off this weekend in Ivory Coast.
The announcement comes as a boost for sports fans, with the national broadcaster gearing up to bring the excitement of African football to millions of households.
Also Read: How to Watch Africa Cup of Nations Live Stream Online!
KBC’s Extensive Coverage: 52 Matches on TV and Radio
In a commitment to providing extensive coverage, KBC plans to air a total of 52 matches on Channel 1 and Y254 online platforms. This broadcasting extravaganza extends beyond television, reaching audiences through 14 radio stations.
Acting Managing Director Paul Macharia underscores the significance of these broadcasting rights, emphasizing KBC’s dedication to delivering diverse and high-quality content to sports fans throughout the Africa Cup of Nations 2023.
Government Support and Premium Brand Recognition
Expressing delight at this development, Sports Cabinet Secretary Ababu Namwamba emphasized the government’s unwavering support for KBC as a premium brand in the broadcasting arena. This move aligns with the government’s commitment to promoting national pride and fostering a sense of unity through sports.
Diverse Sports Calendar Unveiled
Paul Macharia, the acting Managing Director of KBC, outlined the broadcaster’s commitment to delivering a diverse range of sports events. In addition to the Africa Cup of Nations, KBC’s sports calendar includes the Caf Champions League, Caf Confederation Cup, Women’s Afcon 2024, Caf Women’s Champions League, and the Afcon 2025 qualifiers. This comprehensive approach solidifies KBC’s role as a key player in bringing sports content to the forefront.
